User acquisition for mobile apps.
AdSofa is an independent performance marketing business. We run cost-per-install (CPI) campaigns that bring new users to mobile apps, mainly through advertising on TikTok.
Get in touchWhat we do
We work as an affiliate: app advertisers and their partner networks pay us for installs that come from our campaigns. We plan, produce and run those campaigns ourselves.
Campaign strategy
We choose the apps and markets, plan the targeting and set budgets for each campaign.
Creative production
We make short-form video ads that show what an app really does, built for vertical, sound-on viewing.
Optimisation
We watch cost per install and install quality every day, and scale what works while stopping what doesn't.
How we work
We run ads only on our own ad accounts, and we follow the advertising policies of the platforms we use and the terms set by each app advertiser.
- Ads that accurately show the app being promoted
- Compliance with TikTok advertising policies and advertiser guidelines
- Strict daily budgets and cost limits on every campaign
- Clear disclosure of our affiliate relationships
Our tools
We manage our campaigns with in-house software built on the TikTok Marketing API. It is used only by AdSofa, to manage AdSofa's own ad accounts.
- Setting up the same campaign across our ad accounts from a single build
- One reporting view of spend, installs and cost per install
- Automatic pausing of campaigns that exceed our cost or spend limits
- A full log of every change made to our campaigns